Author

Purvi Mehta

Date

May 2009

Document Type

Capstone

Degree Name

M.B.I.

Department

Dept. of Medical Informatics and Clinical Epidemiology

Institution

Oregon Health & Science University

Abstract

Purpose: This study will describe information seeking behavior of South Asian Indian males searching the web for retrieval of cholesterol related health information. Methods: Qualitative study using naturalistic observation of a purposive sample of ten South Asian Indian males searching the web in their home environment for cholesterol related information, followed by semi-structured interviews. Results: The analysis and interpretation of naturalistic observation and interview notes provided major themes like criteria for trustworthiness that explained my participant’s search preferences for cholesterol related information. Conclusion: Further observational studies are needed to enhance the major themes which will be used to evaluate the quality of health information on the web. Recommendation: Health information on the Internet will be advanced by the needs of consumers who are hungry for information about their health and for control over the health services they receive.

Identifier

doi:10.6083/M4TB14WD

School

School of Medicine

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