Date

May 2007

Document Type

Capstone

Degree Name

M.B.I.

Department

Dept. of Medical Informatics

Institution

Oregon Health & Science University

Abstract

A website is often the place impressions are formed for an important group of program constituents: site visitors are a captive, interested audience. Frequently, this group of visitors has done research and selected the site because it sparked their interest. Rather than having to sell a group of people on a program, this group has come seeking information. Certainly, a graduate program in Informatics is an important group to impress with technology. This critical marketing tool sets the tone for the entire program and becomes an on-going resource for current students and alumni. To capitalize on the benefits of a website, the Department of Medical Informatics & Clinical Epidemiology (DMICE) is undergoing a major redesign of their public facing website. The site has received a new design, updated content and a conversion into the university's content management system. Previously, the alumni portion of the website was minimally populated: visitors to this section could find a list of alumni, degree earned, and occasionally a link to student theses or capstone projects. The department chair's vision for the site was an online community for alumni. To effectively capture this vision, I spent time in conversation with the department chair and conducted surveys to determine site visitors' needs. The surveys were sent to DMICE faculty and staff, current students and alumni. Results ofthis feedback were incorporated into the new site requirements.

Identifier

doi:10.6083/M4PK0D53

School

School of Medicine

Share

COinS
 
 

To view the content in your browser, please download Adobe Reader or, alternately,
you may Download the file to your hard drive.

NOTE: The latest versions of Adobe Reader do not support viewing PDF files within Firefox on Mac OS and if you are using a modern (Intel) Mac, there is no official plugin for viewing PDF files within the browser window.