Dept. of Medical Informatics and Clinical Epidemiology
Oregon Health & Science University
Purpose: This study will describe information seeking behavior of South Asian Indian males searching the web for retrieval of cholesterol related health information. Methods: Qualitative study using naturalistic observation of a purposive sample of ten South Asian Indian males searching the web in their home environment for cholesterol related information, followed by semi-structured interviews. Results: The analysis and interpretation of naturalistic observation and interview notes provided major themes like criteria for trustworthiness that explained my participantâs search preferences for cholesterol related information. Conclusion: Further observational studies are needed to enhance the major themes which will be used to evaluate the quality of health information on the web. Recommendation: Health information on the Internet will be advanced by the needs of consumers who are hungry for information about their health and for control over the health services they receive.
School of Medicine
Mehta, Purvi, "Cholesterol related information on the world-wide-web quantitative study highlighting the information-seeking behavior of south Asian Indian males in America" (2009). Scholar Archive. 427.