May 2007

Document Type


Degree Name



Dept. of Medical Informatics


Oregon Health & Science University


A website is often the place impressions are formed for an important group of program constituents: site visitors are a captive, interested audience. Frequently, this group of visitors has done research and selected the site because it sparked their interest. Rather than having to sell a group of people on a program, this group has come seeking information. Certainly, a graduate program in Informatics is an important group to impress with technology. This critical marketing tool sets the tone for the entire program and becomes an on-going resource for current students and alumni. To capitalize on the benefits of a website, the Department of Medical Informatics & Clinical Epidemiology (DMICE) is undergoing a major redesign of their public facing website. The site has received a new design, updated content and a conversion into the university's content management system. Previously, the alumni portion of the website was minimally populated: visitors to this section could find a list of alumni, degree earned, and occasionally a link to student theses or capstone projects. The department chair's vision for the site was an online community for alumni. To effectively capture this vision, I spent time in conversation with the department chair and conducted surveys to determine site visitors' needs. The surveys were sent to DMICE faculty and staff, current students and alumni. Results ofthis feedback were incorporated into the new site requirements.




School of Medicine



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